Monthly Archives: June 2017

Kanye West x adidas: The Revolution

Kanye Kans it again!

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Some might be surprised to learn that Kanye’s first adidas design was not the Yeezy. While Ye’s friend Ibn Jasper caused a stir by claiming that the first Kanye x adidas colab was going to be a model in the ZX series, a former VP of adidas Originals says otherwise. After a fugazi version surfaced last year, Ben Pruess took to Instagram to show off what he claims is the first adidas sneaker concocted by Kanye.

In an interview with Hot 97’s Angie Martinez from 2013, Kanye announced to the world that he had inked a deal with adidas. After airing his discontent about his partnership with Nike, Kanye went to say that, ‘The new me, with a daughter, takes the adidas deal. Because I have royalties and I have to provide for my family.’ Just a couple of weeks later, the union was made official.

After the deal was…

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